About NOAC

By combining behavioral change communications expertise and public health research findings, integrated media assets with national scale and hyper-localized reach, and celebrity influence, NOAC will complement existing state and federal government efforts to help drive measurable results in prevention, treatment and/or recovery for communities and individuals affected by this crisis.


WPP and iHeartMedia were brought together by tragedies involving opioids within our corporate families. WPP, a global leader in advertising and marketing services, and iHeartMedia, America’s largest multimedia company, specializing in radio, digital, and live events, joined with other leading organizations to create the National Opioid Action Coalition (NOAC). NOAC is a corporate social responsibility initiative that helps federal, state, and private sector programs extend their reach in communities affected by the opioid crisis and achieve positive, measurable results in prevention, treatment, and recovery.

Why We’re Different

While there are many organizations and programs combating the opioid crisis, most are limited in their promotional reach and longevity. Effectively addressing these challenges requires all of us working in unison to help programs at all levels achieve lasting impact.

Our goal is leveraging the power of communication and creative to spark a movement to reduce stigma.

Spotlight and link to local, state, and national opioid-related resources.
Engage private sector companies to raise public awareness through retail, mobile, business-to-business, and employee outreach programs.
Promote celebrity influencers, including locally and nationally recognized artists and media personalities who want to lend support or have been personally affected by opioid misuse.


Every 11 minutes, a person dies from an opioid overdose.  One out of every four families has a loved on struggling with an opioid addiction.

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Our Partners

  • WPP - WPP is the world’s largest communications services group, employing 200,000 people working in 3,000 offices in 113 countries.
  • iHeartMedia - iHeartMedia is a leading global media and entertainment company specializing in radio, digital, outdoor, mobile, social, live, and on-demand entertainment.
  • Ogilvy - Ogilvy is one of the largest marketing communications companies in the world, spanning advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; and direct, digital, promotion, and relationship marketing.
  • Y&R - Y&R is one of the world’s most iconic global agencies. We resist the usual. We create living brands that are present and participatory. Interesting and interested. Engaged and responsive. Defining culture that drives capital for our clients. Social purpose strategy and partnerships for non-profits and brands. Integrated b-to-b and b-to-c communications solutions for complex technical products and services. Full-service expertise including the healthcare sector.
  • PSB - PSB is a full-service research insights agency engaging blue-chip organizations across all sectors. Our current offerings include, strategic communications, brand and product positioning, behavioral analytics and advanced methods, advertising, politics and public policy, reputation and tracking.
  • FMG - Fors Marsh Group, an AMA top 50 market research firm, develops solutions through inquiry, creating impact through application of customized strategies.
  • KYNE - KYNE is a specialty health communications agency dedicated to helping improve and save lives. We were founded on the belief that communication is a powerful health intervention.
  • Cole & Weber - Cole & Weber is strategically focused. Creatively ambitious. Digitally accomplished. Content immersed. Media proven. Outdoor captivated. A champion of people.
  • Reingold - Reingold is a communications agency specializing in the digital and web realms.
  • Lowekey - Lowekey is an award-winning mobile media studio. Our products seamlessly integrate advertising opportunities into the user experience, by creating contextually relevant opportunities for brands to positively engage with their consumers where they’re spending the most time: on their smart phones. At Lowekey, our mission and central goal is to create intuitive, innovative, efficient and transformative mobile start-ups that continue to expand the users experience. We not only live, but analyze and study user behavior and trends to develop applications that excite and empower them therefore enhancing their digital lifestyle. This is why we live not only for the experience, but we live to re-invent it.
  • Well Being Trust - Well Being Trust is a national foundation dedicated to advancing the mental, social and spiritual health of the nation by reducing the personal, familial, social and economic costs of mental illness and substance misuse.